Since many join a gym and resolve to get fit at this time of year, it’s probably a good idea to examine some of the reasons why someone quits long before they’ve achieved their goals. If you’ve ever joined a fitness club and soon after found yourself wondering why you ever signed on the dotted line in the first place, well, you’re not alone. In fact, more than 35% of people who join a fitness club quit each year.
The most frequently reported reasons for not renewing a membership are as follows:
- Couldn’t afford the expense 30%
- Overcrowded facility 27%
- New demands made on my time 26%
- Inconvenient club location 18%
- Lost interest/motivation 17%
- Moved/relocated 16%
- Switched to outdoor exercise 15%
Not surprisingly, concerns about price and time were among the three most commonly cited reasons for quitting a club. While lack of adequate disposable income or time are certainly legitimate explanations for leaving a club, it’s likely that a significant percentage of the ex-members surveyed hadn’t been successful in making fitness or exercise a priority in their life. If your fitness level and health are very high priorities, you’ll find the money or the time to commit. But, if you never use your gym membership, it becomes harder and harder to rationalize paying for it. Conversely, regular usage yields greater satisfaction and more benefits, making it easier to identify the value received, and understand the cost and time requirements. So, if you want to actually use your new membership, you’ll have to figure out what you need to do to actually commit to your exercise program. A consistent, committed effort will make a club membership worth the investment.